Portfolio Work:
Fresh Catch Seafood Market
Custom Illustrative Logo Design & Branding, Mobile App Design Concept
Fresh Catch is a concept seafood market that sells fresh, frozen, and smoked seafood products. They also provide extra value to their customers through a DIY chef series featuring seafood recipes for the very products they sell.
BRAND IDENTITY CONNECTION
A Fresh Seafood Market With Culinary Style.
So much style it would be a shame not to share that with a DIY series showing chef recipes for the very products customers can purchase.
Fresh Catch features three primary product categories:
Fresh
Frozen
Smoked
With various fresh, frozen and smoked seafood items contained therein. This business also provides recipes using their own products to provide extra service to their customers and elevating their identity.
Responsive Logo & Iconography
Working from a rough hand-drawn sketch, I illustrated the brand mark to closely resemble a local cutthroat trout species. Considerations for the pictorial mark in digital responsive design were made by implementing the mark into 3 primary variations suitable for websites including thoughts for a website favicon and branded materials such as printed menus. There is also consideration for mobile app design in this concept.
Fresh Seafood Label
Fresh seafood, fresh label.
Full Color Responsive Logo & Icons
A logo with variations for use in responsive design.
Solid Small Logo & Color Variations
Variant logo for small sizes and color usages.
Mobile App Design
In concept, it would seem as though a fresh seafood market could benefit from solid app design in order to keep their customers updated on current stocks of product. Below you will find a basic vision for this.
As mentioned above, the app would include a DIY series showcasing the company’s skill and providing recipes for their products.
On The (Printed) Menu.
Of course some people don’t like visiting websites so there is a menu design that can be updated in conjunction with the mobile app and printed as needed.
This could be linked out in an email campaign for easy access.
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