JoJoLily Custom Jewelry & Engraving

Custom Jeweler Brand Identity Design

JoJoLily is a custom jeweler and engraver in the Black Hills of South Dakota. The business creates both custom hand made jewelry pieces and will be offering pre-made jewelry pieces to be customized with special engravings online. I was asked to create the brand identity starting with the logo design.

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Logo Design

I worked closely with JoJoLily’s master jeweler to implement a young and fun feel that would also work with an older audience. We developed the lily component of the logo based off of the jeweler’s personal sketches and settled for a sub mark featuring the business initials of JJL in a diamond shape, that when scaled down, appears to give off a warm feeling of yellow flowers and growth.

Full Logo Variations

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_Submarks

Business Cards & Ancillary

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